The Prince of Wales today attended a meeting on the role of design and innovation in the plastic recycling industry. The meeting, which was hosted by The Prince’s International Sustainability Unit (ISU) and Business in the Community, brought together business leaders, designers and material experts.
The Prince's ISU is working to highlight the important role that innovation and design can play in shaping the plastic value chain and reducing the associated environmental impacts. Business in the Community has formed a Circular Economy Taskforce, which is building a programme of collaborative action and innovation within different sectors.
The Prince said during a speech: “One critical part, as I see it, of the transition towards a circular economy, particularly in relation to plastics, is that of innovation and the need to rethink the way we design products.
"This would entail moving from a model that encourages a buy, use, throw away mentality to one that facilitates re-use, recovery and regeneration.
"We do need to consider, from the very beginning, the second, third and, indeed, fourth life of the products we use in everyday life."